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Co-authors
(4)
Andreas M. Kaplan
13
Detlef Schoder
2
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Authors
Michael Haenlein
Michael Haenlein,ESCP-EAP European School of Management,Business Administration & Economics,Development Economics
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Michael Haenlein
ESCP-EAP European School of Management
Publications:
15
|
Citations:
171
Fields:
Business Administration & Economics
,
Development Economics
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Collaborated with
4 co-authors
from 2006 to 2012
|
Cited by
382 authors
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Publications
(15)
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If you love something, let it go mobile: Mobile marketing and mobile social media 4x4
Andreas M. Kaplan
,
Michael Haenlein
Journal:
Business Horizons
, 2012
The early bird catches the news: Nine things you should know about micro-blogging
(
Citations: 3
)
Andreas M. Kaplan
,
Michael Haenlein
Journal:
Business Horizons
, vol. 54, no. 2, pp. 105-113, 2011
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
(
Citations: 2
)
Andreas M. Kaplan
,
Michael Haenlein
Journal:
Business Horizons
, vol. 54, no. 3, pp. 253-263, 2011
A social network analysis of customer-level revenue distribution
Michael Haenlein
Journal:
Marketing Letters - MARK LETT
, vol. 22, no. 1, pp. 15-29, 2011
Users of the world, unite! The challenges and opportunities of Social Media
(
Citations: 73
)
Andreas M. Kaplan
,
Michael Haenlein
Journal:
Business Horizons
, vol. 53, no. 1, pp. 59-68, 2010
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Citations
(171 times by 151 publications)
Tourism and the smartphone app: capabilities, emerging practice and scope in the travel domain
Janet E. Dickinson
,
Karen Ghali
,
Thomas Cherrett
,
Chris Speed
,
Nigel Davies
,
Sarah Norgate
Journal:
Current Issues in Tourism
, vol. ahead-of-p, no. ahead-of-p, pp. 1-18, 2012
THE STRESS POTENTIAL OF SOCIAL MEDIA IN THE WORKPLACE
Eliane Bucher
,
Christian Fieseler
,
Anne Suphan
Journal:
Information, Communication & Society
, vol. ahead-of-p, no. ahead-of-p, pp. 1-29, 2012
Design and evaluation of a widget-based dashboard for awareness support in Research Networks
Wolfgang Reinhardt
,
Christian Mletzko
,
Hendrik Drachsler
,
Peter B. Sloep
Journal:
Interactive Learning Environments - INTERACT LEARN ENVIRON
, vol. ahead-of-p, no. ahead-of-p, pp. 1-20, 2012
New opportunities in social media for ad-restricted alcohol products: The case of ‘Yeni Rakı’
Ebru Uzunoğlu
,
Burcu Öksüz
Journal:
Journal of Marketing Communications
, vol. ahead-of-p, no. ahead-of-p, pp. 1-21, 2012
Ads for Mature Consumers: The Importance of Addressing the Changing Self-View Between the Age Groups 50+ and 60+
Stefan Hoffmann
,
Susanne C. Liebermann
,
Uta Schwarz
Journal:
Journal of Promotion Management
, vol. 18, no. 1, pp. 60-82, 2012
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