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Co-authors
(23)
Dennis Fok
3
Jaap E. Wieringa
3
Philip Hans Franses
2
Peter S. H. Leeflang
2
Richard Paap
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Authors
Csilla Horvath
Csilla Horvath (Csilla Horváth),Erasmus University of Rotterdam,Business Administration & Economics,Mathematical & Quantitative Methods,Public Economi
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Csilla Horvath (Csilla Horváth)
Erasmus University of Rotterdam
Publications:
11
|
Citations:
46
Fields:
Business Administration & Economics
,
Mathematical & Quantitative Methods
,
Public Economics
View FAQ about top research areas and Fields of study
Collaborated with
23 co-authors
from 1999 to 2011
|
Cited by
64 authors
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Publications
(11)
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Mental simulation in an advertising context: A process focused versus an outcome focused approach
Stefan de Groot
,
M. J. H. van Birgelen
,
C. Horvath
Journal:
Journal of Business Ethics - J BUS ETHICS
, 2011
Moderating Factors of Immediate, Dynamic, and Long-run Cross-Price Effects
Csilla Horváth
,
Dennis Fok
Published in 2008.
A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes
(
Citations: 15
)
Dennis Fok
,
Csilla Horváth
,
Richard Paap
,
Philip Hans Franses
Journal:
Journal of Marketing Research - J MARKET RES-CHICAGO
, vol. 43, no. 3, pp. 443-461, 2006
Competitive reaction- and feedback effects based on VARX models of pooled store data
(
Citations: 12
)
Csilla Horváth
,
Peter S. H. Leeflang
,
Jaap E. Wieringa
,
Dick R. Wittink
Journal:
International Journal of Research in Marketing - INT J RES MARK
, vol. 22, no. 4, pp. 415-426, 2005
Computing level-impulse responses of log-specified VAR systems
(
Citations: 7
)
Jaap E. Wieringa
,
Csilla Horváth
Journal:
International Journal of Forecasting - INT J FORECASTING
, vol. 21, no. 2, pp. 279-289, 2005
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Citations
(46 times by 36 publications)
When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes
(
Citations: 3
)
Kusum L. Ailawadi
,
Jie Zhang
,
Aradhna Krishna
,
Michael W Kruger
Journal:
Journal of Marketing Research - J MARKET RES-CHICAGO
, vol. 47, no. 4, pp. 577-593, 2010
Impact of new attractions on theme park attendance
(
Citations: 2
)
Pieter C. M. Cornelis
,
Marnik G. Dekimpe
Journal:
Worldwide Hospitality and Tourism Themes
, vol. 2, no. 3, pp. 262-280, 2010
Achieving Attraction Accountability Through an Attraction Response Matrix
(
Citations: 2
)
Pieter C. M. Cornelis
Journal:
Journal of Travel & Tourism Marketing
, vol. 27, no. 4, pp. 361-382, 2010
Early marketing matters: A time-varying parameter approach to persistence modeling
(
Citations: 4
)
Ernst C. Osinga
,
Peter S. H. Leeflang
,
Jaap E. Wieringa
Journal:
Journal of Marketing Research - J MARKET RES-CHICAGO
, vol. 47, no. 1, pp. 173-185, 2010
Interactions between price and price deal
(
Citations: 1
)
Kunal Swani
,
Boonghee Yoo
Journal:
Journal of Product & Brand Management
, vol. 19, no. 2, pp. 143-152, 2010
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