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Responsabilidad social empresarial: concepto y sugerencias para su aplicación en empresas constructoras

Responsabilidad social empresarial: concepto y sugerencias para su aplicación en empresas constructoras,Barroso Tanoira

Responsabilidad social empresarial: concepto y sugerencias para su aplicación en empresas constructoras  
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In organizations today, much has been said about Entrepreneurial Social Responsibility, which is a set of practices, strategies and management systems pursuing a new balance among economic, social and environmental dimensions. These concepts are totally applicable to construction companies in order to contribute to the development of society through quality work and better relations with clients, suppliers and the Government, encouraging fair dealing with their personnel and caring for the environment. It is not a question of achieving profits if they are the result of unfair or non ethical practices with those involved in the business. Socially responsible companies will have more construction contracts, generate more confidence and higher profits, as well as benefits for their workers, enhancing the development of the communities where their workers come from. In this paper the general concepts of Entrepreneurial Social Responsibility are presented, how it is understood by enterprises in general, as well as suggestions for its implementation in construction organizations.
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