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Orientación estratégica y desempeño en un proceso de desarrollo de productos Alfarería en Santa María Atzompa, Oaxaca, México

Orientación estratégica y desempeño en un proceso de desarrollo de productos Alfarería en Santa María Atzompa, Oaxaca, México,María Luisa,Domínguez He

Orientación estratégica y desempeño en un proceso de desarrollo de productos Alfarería en Santa María Atzompa, Oaxaca, México  
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The aim of this paper is to show how during the process of product development a strategic orientation had an impact on the performance of nineteen handcraft fi rms located in Santa Maria Atzompa. The product development process lasted fi fteen months and it consisted of fo- llowing detailed procedures that facilitated the integration of acquired knowledge bases. This knowledge was gained through training activities. The paper tested a model that showed how the performance of the handcraft fi rms was affected by variables prior to performance. Per- formance was measured by means of sales and profi ts levels. The evidence found that quality
Published in 2008.
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