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Environmental color, consumer feelings, and purchase likelihood

Environmental color, consumer feelings, and purchase likelihood,10.1002/mar.4220090502,Psychology & Marketing,Joseph A. Bellizzi,Robert E. Hite

Environmental color, consumer feelings, and purchase likelihood   (Citations: 92)
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Journal: Psychology & Marketing - PSYCHOL MARKET , vol. 9, no. 5, pp. 347-363, 1992
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