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The behavior of attitudes

The behavior of attitudes,10.1037/h0058371,Psychological Review,Leonard W. Doob

The behavior of attitudes   (Citations: 60)
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The purpose of this discussion is systematically to relate the concept of attitude to what is known as behavior theory. This is done by giving a definition of attitude in behavioral terms, by calling attention to the factors which should be known to make a completely adequate analysis of attitudes, and by a critical examination, in terms of these factors, of illustrative research employing the concept of attitude. Since it is not desirable to drop from social science the concept of attitude, the author suggests that it be bolstered on a more basic level. The bolstering can come from general behavior theory. 33 references.
Journal: Psychological Review - PSYCHOL REV , vol. 54, no. 3, pp. 135-156, 1947
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