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FACTORS AFFECTING AGRICULTURAL EXTENSION PERSONNEL'S MOTIVATION LEVEL

FACTORS AFFECTING AGRICULTURAL EXTENSION PERSONNEL'S MOTIVATION LEVEL,Hassan Sadighi

FACTORS AFFECTING AGRICULTURAL EXTENSION PERSONNEL'S MOTIVATION LEVEL  
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The primary purpose of this study was to investigate factors influencing professional staffs' motivation. This was a national study using a descriptive-corrolational design. A total of 478 extension professional staffs from these organizations were selected by a complete randomized sampling technique as a sample of the study. The study showed that more than 68% of the respondents' motivations are in low (or somewhat motivated) levels. This indicates that a substantial work needs to be done in order to improve the situation. Extension organization in Iran needs to develop strategies to optimize its human potential. The result showed that age of the respondents had a positive and statistically significant association with their motivation level. The result also showed that respondent's participation, experience, and management system (under which they work) have a 'low' association with their motivation. The respondents' professional satisfaction was highly correlated (r=0.61**) with their motivation level which is considered a 'substantial association'. A Multivariate Linear Regression indicated that among the independent variables, age, experience, participation, management system, and professional satisfaction accounted for 38% of the variance in the respondents' motivation level. This implied that there are other factors that may have contributed substantially to variations in motivation level that were not investigated in this study.
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