The Effects of Color on Memory
This study examined whether color has an effect on memory. Participants were 115 college undergraduates enrolled in an introductory psychology course. They were each given a packet consisting of a list of 20 words, a mathematical task, a blank recall sheet, and a demographic questionnaire. All sheets within each packet were the same color, but different participants received warm colored (red and yellow), cool colored (green and blue), or white packets. The participants were given one minute to memorize the list of words. They then completed the mathematical task. Lastly, they tried to recall as many words as possible on the blank recall sheet. The percentage of words recalled correctly was the dependent variable. It was hypothesized that participants who received warm-colored packets would recall more words than participants who received either the cool-colored packets or the white packets. A one-way ANOVA was conducted and the results indicated that there was not a statistically significant difference in percentage of words recalled based on packet color. Possible explanations are examined.
Published in 2007.