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The Importance of Creativity and Innovation in Organizations

The Importance of Creativity and Innovation in Organizations,Bruce E. Winston

The Importance of Creativity and Innovation in Organizations  
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The structure of top down hierarchies hinders creativity through inward focus and causes individuals to succumb to disempowering, non-participatory roles. Bottom up management encourages organizational success because collaboration, its fundamental premise, fuels creativity and innovation (Violino, 2006). Leaders contribute to organizational creativity through sharing decision- making, encouraging imagination, soliciting ideas, and rewarding pioneering approaches to change.
Published in 2008.
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