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Normas sociais e preconceito: o impacto da igualdade e da competição no preconceito automático contra os negros

Normas sociais e preconceito: o impacto da igualdade e da competição no preconceito automático contra os negros,10.1590/S0102-79722006000200018,Psicol

Normas sociais e preconceito: o impacto da igualdade e da competição no preconceito automático contra os negros   (Citations: 1)
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Abstract The present studies examined,the effects of social norms,on the,automatic,prejudice against Black people. Study 1 assessed the effects of egalitarianism and competitive meritocracy on automatic racial prejudice. The results showed that the competitive meritocracy context increases prejudice. But, the egalitarian context didn’t reduce the prejudice. Study 2 investigated the meanings ,that people assign to “equality”. A content analysis denoted two ,main ,social representations: equality in the ,law (Rights and Duties) and equality as solidarity in relationships(fraternity , respect to differences, solidarity, etc.). Wenamed the first representation of equality as “Formal Egalitarianism” and the second as “Solidarity Egalitarianism”. Those ,two forms of equality were used as priming in the third study, together with the competitive meritocracy norm. Results indicated that the competitive meritocracy context increased prejudiced responses. However, the solidarity
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