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Identificación de grupos estratégicos en el sector hortofrutícola español 1

Identificación de grupos estratégicos en el sector hortofrutícola español 1,Marian García Martínez,Nigel Poole,Francisco Del Campo,David López

Identificación de grupos estratégicos en el sector hortofrutícola español 1  
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SUMMARY : This article reports the results of an intra-indu stry study that seeks to identify empirical regularities between firm strategy, manag ement style, organisational structure and performance in the Spanish fresh fruit and vegetabl e industry using strategic group analysis. Groups were formed from key dimensions reflecting firms' strategic orientations. Performance levels did not differ systematically be tween strategic groups, but performance was found to be influenced by the alignment between entrepreneurial culture and organisational structure. A move towards greater fl exibility and/or adopting an entrepreneurial style are both likely to contribute to an improvement in the overall performance of the firm.
Published in 2002.
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