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Cultural differences in the online behavior of consumers

Cultural differences in the online behavior of consumers,10.1145/570907.570911,Communications of The ACM,Patrick Y. K. Chau,Melissa Cole,Anne P. Masse

Cultural differences in the online behavior of consumers   (Citations: 86)
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Understanding how different cultures use the Net---as well as perceive the same Web sites---can translate to truly global e-commerce.
Journal: Communications of The ACM - CACM , vol. 45, no. 10, pp. 138-143, 2002
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