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Decision Making
Heuristics and Biases
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Heuristics and Biases in Data-Based Decision Making: Effects of Experience, Training, and Graphical Data Displays
Heuristics and Biases in Data-Based Decision Making: Effects of Experience, Training, and Graphical Data Displays,10.1509/jmkr.47.4.627,Journal of Mar
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Heuristics and Biases in Data-Based Decision Making: Effects of Experience, Training, and Graphical Data Displays
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J. Wesley Hutchinson
,
Joseph W. Alba
,
Eric M. Eisenstein
Journal:
Journal of Marketing Research - J MARKET RES-CHICAGO
, vol. 47, no. 4, pp. 627-642, 2010
DOI:
10.1509/jmkr.47.4.627
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