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Global online marketplace: a cross-cultural comparison of website quality

Global online marketplace: a cross-cultural comparison of website quality,10.1111/j.1470-6431.2006.00522.x,International Journal of Consumer Studies,S

Global online marketplace: a cross-cultural comparison of website quality   (Citations: 11)
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This study used Loiacono's WebQual TM scale to compare 278 US and 347 Korean Internet users in terms of their percep- tions of retail website quality. The results of the study sug- gested that the dimensionality of website quality was not consistent across the two samples. This study also exam- ined which dimensions of website quality influenced shop- pers' satisfaction with the site and purchase intention. The findings indicated that the relationship between website quality dimensions and the two dependent variables varied between the two groups.
Journal: International Journal of Consumer Studies - Int J Consum Stud , vol. 30, no. 6, pp. 533-543, 2006
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