Academic
Publications
Positioning and relating: Market boundaries and the slippery identity of the marketing object

Positioning and relating: Market boundaries and the slippery identity of the marketing object,10.1177/1470593110373188,Marketing Theory,J. Finch,S. Ge

Positioning and relating: Market boundaries and the slippery identity of the marketing object   (Citations: 2)
BibTex | RIS | RefWorks Download
Journal: Marketing Theory - MARK THEORY , vol. 10, no. 3, pp. 237-251, 2010
Cumulative Annual
View Publication
The following links allow you to view full publications. These links are maintained by other sources not affiliated with Microsoft Academic Search.
Sort by: