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Closing the loop between design and market for new product idea screening decisions

Closing the loop between design and market for new product idea screening decisions,10.1016/j.eswa.2010.12.136,Expert Systems With Applications,S. L.

Closing the loop between design and market for new product idea screening decisions  
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We propose a new closed loop approach for product idea screening. The idea success rate, idea performance evaluation, and customer lifetime value (CLV) are integrated. The CLV calculated can be regarded as the final evaluation index used to support idea screening decisions. Project with a larger CLV is preferable for further development. This enables greater market value and profits over the long term after product launch.
Journal: Expert Systems With Applications - ESWA , vol. 38, no. 6, pp. 7729-7737, 2011
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