Motivators and deterrents of bicycling: comparing influences on decisions to ride
In a survey of 1,402 current and potential cyclists in Metro Vancouver, 73 motivators and deterrents of cycling were evaluated.
The top motivators, consistent among regular, frequent, occasional and potential cyclists, were: routes away from traffic
noise and pollution; routes with beautiful scenery; and paths separated from traffic. In factor analysis, the 73 survey items
were grouped into 15 factors. The following factors had the most influence on likelihood of cycling: safety; ease of cycling;
weather conditions; route conditions; and interactions with motor vehicles. These results indicate the importance of the location
and design of bicycle routes to promote cycling.