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Marketing management based on co-evolution between product innovation and customer satisfaction

Marketing management based on co-evolution between product innovation and customer satisfaction,10.1109/ICEBEG.2011.5881806,Liu Jie,Wang Zhuo,Zhao Wuy

Marketing management based on co-evolution between product innovation and customer satisfaction   (Citations: 1)
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The evolution of product innovation and customer satisfaction is a process of interactive co-evolution. Therefore, marketing management must pay attention to the dynamic characteristic of customer satisfaction and concertedness with the evolution of product innovation and tap, meet and create demands to improve the customer satisfaction degree and product innovation.
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    • ...Market selection is different from natural selection which explains whether an organism leaves more offspring than other organisms, but the market selection interprets whether an organism lives longer than the others [12]...

    Liu Jieet al. Human Resources Management Based on the Coevolution

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