Technology-based strategic marketing planning for PiPe

Technology-based strategic marketing planning for PiPe,Sineenat Tienkouw,Nutvadee Wongtosrad,Paramet Tanwanont,Rattapoom Niraswan,Chaimongkon Khlaypra

Technology-based strategic marketing planning for PiPe  
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In this paper, we present a strategic marketing plan combined with Technology-Based Marketing approach (TBM) and Competitive Strategy approach for an intelligent travel planning system named Pi-Pe which uses artificial intelligence to help users easily create their one-day trip schedule with three simple steps: (1) Select the date and time (2) State the starting location and (3) Pick the destinations. The purpose of the paper is to develop a set of technology-based marketing plan for Pi-Pe in the pursuit of competitive advantage to drive up product value and create sustained commercial advantage.
Published in 2011.
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