RSS for The power of vision: statements that resonatehttp://academic.research.microsoft.com/Rss.aspx?cata=9&id=37839070Search RSS feed for Microsoft Academic SearchMSRA Libra RSS Burner(c)2008 Microsoft Corpration, All right reserved.Tue, 18 Jun 2013 21:41:02 GMTTue, 18 Jun 2013 21:41:02 GMTThe power of vision: statements that resonatehttp://academic.research.microsoft.com/Publication/37839070Tue, 18 Jun 2013 14:41:02 GMT378390703Sooksan Kantabutra, Gayle C. Avery: (Citations:3)view publication
Purpose – The purpose of the paper is to identify characteristics of visions that are associated with desirable performance outcomes. Design/methodology/approach – The paper examines findings from various vision studies in American, Australian and Thai businesses to derive characteristics of effective vision statements. Findings – Effective visions are characterized by conciseness, clarity, abstractness, stability, future orientation, challenge and desirability or ability to inspire in Australian, Thai and US businesses. Such visions are associated with higher performance outcomes.Originality/valueWhile vision is emphasized by authors and consultants as critical to superior performance, little is known about what characterizes effective vision. This study uncovers this unknown.
Journal: Journal of Business Strategy, vol. 31, no. 1, pp. 37-45, 2010
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