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...integrates the concepts of knowledge management, data mining, and data warehousing in order to support the organization's decision-making...introduce a preliminary heuristic for designing data warehouses to support crm analyses. our study shows that our...
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Published in 2009.
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...purpose – this paper aims to investigate organizational factors to explain why a corporate data warehouse (cdw) was not used by marketing to the extent that it was...three primary implementation factors related to marketing's lack of trust in the data, low perceived data quality and perception of marketing...
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...customer relationship management (crm) is a strategy that supports an organization's decision-making process to retain long-term and profitable relationships with its customers. effective crm analyses require a detailed data warehouse model that can support various crm analyses and deep understanding on crm...
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...supply chain management and customer relationship management are concepts for optimizing the provision of goods to customers. information sharing and information estimation...an integrative supply chain and customer relationship management. to achieve this objective, business processes need to be integrated along the entire...
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...highly dependent on its underlying data, which is generally stored in a data warehouse. data warehouse systems generally concern many organisational...enhances communication between domain experts, data warehouse specialists, data warehouse designers and other professionals with different...
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...in this paper, customer relationship management (crm) is focused as one particular field of application for design science
research (dsr). in managerial...at hand aims at contributing to this field by reporting on the results of
an exploratory analysis. based on our empirical evidence, we propose to differentiate between four distinct realization...
Published in 2010.
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...mobile commerce. now, however, business managers request detailed and thorough analyses prior to engaging in mobile initiatives. multiple examples of successful customer relationship management (crm) have appeared in academic...and provide guidance with regard to the design of mobile information systems with which to support these processes....
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...purpose of this paper is to examine the generalizability of the customer relationship management (crm) scale originally developed by sin et al. as well as to investigate the strength of linkages...s financial service organizations (fsos). design/methodology/approach – using a quantitative methodology, data were collected through a survey...